2. "You gotta dance with them what brung you." (Molly Ivins)

3. "It’s all show business, kids… Give ‘em an act with lots of flash in it and the reaction will be passionate." (Lawyer Billy Flynn in “Chicago”)

4. "All great truths begin as blasphemies." (G.B. Shaw)

5. Always tell the truth to the media…and to the client.

6. "You can put lipstick on a hog and call it Monique…but it still ain’t nothin’ but a pig." (Ann Richards)

7. Under promise. Over deliver.

8. "People will forget what you say. They may even forget what you do. But they’ll never forget how you make them feel." (Irwin Helford)

9. "Don’t let adverse facts stand in the way of a good decision." (Colin Powell)

10. "People who dance are considered insane by those who can’t hear the music." (George Carlin)

11. Act quickly, but don’t act hastily.

12. No comment is a comment.

13. The dogs bark and the caravan passes on.

14. "Making people laugh is the first step to getting them to listen." (John Waters)

15. If you’re being run out of town, get in front of the crowd and make it look like a parade.

16. "These are my principles. If you don’t like them…I have others." (Groucho Marx)